Frezz, a private label by Aartsen.
Organic and bioproducts are a relatively new category for Aartsen, which we want to explore with our private label Frezz. Frezz represents the world's most flavorful and iconic organic fruit and vegetables.
Aartsen's home brands are usually connected to specific origins. However, Frezz is unrelated to a particular source and is distributed worldwide, and all organic products are directly imported from our existing and new potential partners.
We choose to use distinct colours per the product type, and so far, we've allocated oranges and apples from Australia, citrus from Spain, and more items to come. Frezz is about simplicity and the authentic taste of fruit and vegetables and is recognizable by its distinctive colours and catchy branding.