July '22

nonstopfresh magazine


nonstopfresh is a magazine published by Aartsen that reflects our corporate identity. It features articles about the daily goings-on at Aartsen, such as items about our staff, our clients and the introduction of new Aartsen brands. However, all kinds of other interesting subjects are also discussed here.

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Prepare children for the ‘big wide world’


Stoere Traktaties (Cool Treats), the initiative of the Aartsen Kids Foundation (AKF), is going extremely well. There was room for 30 classes from the Breda region and the foundation received these applications in no time at all. As a result of this success, AKF has started examining the possibilities for expanding the initiative to include children in groups seven and eight (ages 10–12). To prepare them for the ‘big wide world’, secondary school.

Menno van Breemen has been Managing Director of Aartsen Asia in Hong Kong since 2012


The great city of Breda: who in Asia isn’t familiar with it? Quite a few people, unfortunately. This column shares a few insights on our city. Breda can be viewed as the birthplace of Aartsen. This is…

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