nonstopfresh magazine

 

nonstopfresh is a magazine published by Aartsen that reflects our corporate identity. It features articles about the daily goings-on at Aartsen, such as items about our staff, our clients and the introduction of new Aartsen brands. However, all kinds of other interesting subjects are also discussed here.

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Menno van Breemen has been Managing Director of Aartsen Asia in Hong Kong since 2012


07/04/2017



The great city of Breda: who in Asia isn’t familiar with it? Quite a few people, unfortunately. This column shares a few insights on our city. Breda can be viewed as the birthplace of Aartsen. This is where the company originated. Upon arriving at our headquarters in Breda, you can see a great combination of the past and present. Both traditional and ultramodern. We’re a down-to-earth business with an enormous drive to be the best. So where is the common ground between Breda (and the rest of the Netherlands) on one hand, and China on the other? What does Breda look like when seen through the eyes of someone from Hong Kong? And where does my own connection with Breda come from?