Through Aartsen Kids Foundation, Aartsen can make an essential contribution to children's health and sense of self-esteem, self-confidence and well-being. The foundation does so with the conviction that children have the right to know how nutrition, nature, health and well-being are interconnected. This ambition and way of thinking resulted in the idea 'it is cool to be happy to your core!' Which is what ‘stOerGelukkig’ means in Dutch! Being happy to your core or 'stOerGelukkig' is not always a matter of course for every child. AKF is happy to give children a bit of encouragement during these moments.
Help children give their lives a positive spin. That has been Jack and Hellen Aartsen's wish from the moment that Aartsen Kids Foundation (AKF) was established in 2007. To help guide this mission, three pillars were formulated, which provides tangible evidence of AKF's solidarity with children. The foundation focuses entirely on the three pillars, which are divided into supporting projects, experience projects and general projects.
The first pillar comprises four supporting projects. These AKF projects are designed to prevent social isolation and to promote the emotional well-being of children.
Using a fun approach, AKF wants to make children aware of the importance of good nutrition and a healthy lifestyle. The 'Stoere Traktaties' (Cool Treats) project allows children to experience how fun, tasty and cool treats of fruit and vegetables at school can be. AKF also believes in 'the power of experience'. As a result of 'allowing to experience', the message makes a more profound impression on children and is communicated to them in a more imaginative way. The foundation does so using 'experience projects’ under the 'Stoere Traktaties' (Cool Treats) banner.
The third pillar constitutes general projects and encompasses sponsoring fruit and vegetables for sports and school-related events. One of the general projects is the annual Bredase Singelloop, a running event in Breda.